Forget Me Not by Julie Soto
Publisher: Forever Pub
Pub Date: 7/11/2023

Thank you to Forever for the free advanced copy & LibroFM for the free advanced audiobook copy in exchange for my honest review.

Rating: ⭐️⭐️⭐️

GoodReads Synopsis: Ama Torres loves being a wedding planner. But with a mother who has been married more times than you can count on your fingers, Ama has decided that marriage is not the route for her. But weddings? Weddings are amazing. As a small business owner, she knows how to match her clients with the perfect vendor to give them the wedding of their dreams. Well, almost perfect…

Elliot hates being a florist, most of the time. When his father left him the flower shop, he considered it a burden, but he’s stuck with it. Just like how he’s stuck with the way he proposed to Ama, his main collaborator and girlfriend (or was she?) two years ago. But flowers have grown on him, just like Ama did. And flowers can’t run off and never speak to him again, like Ama did.

When Ama is hired to plan a celebrity wedding that will bring her business national exposure, there’s a catch: Elliot is already contracted to design the flowers. Things are not helped by the two brides, who see the obvious chemistry between Ama and Elliot and are determined to set them up, not knowing their complicated history. Add in a meddling ex-boss, and a reality TV film crew documenting every step of the wedding prep, and Ama and Elliot’s hearts are not only in jeopardy again, but this time, their livelihoods are too.

Review: Forget Me Not is Julie Soto’s debut. This contemporary romance contains second chance romance trope, takes place in the wedding planning industry, strained relationships, and small business life. Ama Torres loves planning weddings but has decided that marriage is not for her due to her mother’s history. Elliot is a florist who inherited his father’s flower shop but is not passionate about it. When Ama is hired to plan a celebrity wedding where Elliot is already contracted to design the flowers, their complicated history and obvious chemistry put their hearts and livelihoods in jeopardy, especially with the interference of two brides and a reality TV film crew. I liked the plot of the book, but the execution was lacking. While Ama’s present-day perspective was interesting, Elliot’s character development in present day seemed to be lacking. Ama’s behavior and her admiration for her ex-boss, Whitney, were also irritating. Although Elliot’s past POV was helpful, it would have been better if this was shown as flashbacks in both perspectives instead of just Elliot’s. I felt that the ending was too rushed. Ama and Elliot’s present-day chemistry seemed forced and not well-developed. The reason for their past breakup and present day reconciliation didn’t make sense as to how they planned to move forward or resolve their issues. Overall, I had mixed feelings about this book and wasn’t my cup of tea.